The Seattle Public Library Foundation homepage design

The Seattle Public Library Foundation

A huge site feel, from a small budget.

Fresh off a rebrand built on big blocks of color, The Seattle Public Library Foundation needed a site to match — one their marketing team could actually run themselves, from plugins to page-building, on an efficient budget.

We designed a unique homepage and a custom Gutenberg block library, with back pages that theme themselves in any of three brand colors — so a small set of blocks reads like a huge site. And by moving them to a far better hosting stack, we cut their hosting bill by 90% while handling all of their infrastructure and traffic.

Industry

NonprofitLibrary Foundation

Services Provided

Web Design & DevCustom Gutenberg Blocks3-Color Design SystemHosting MigrationMarketing Team Enablement

Results

90%saved on hosting
3brand colors, one block system
The system

Three brand colors, one block system.

Their new brand is built on big blocks of color — so the site is too, down to how the logo sits on every page. Each back page picks one of three brand colors and carries it through, and a library of custom Gutenberg blocks lets the marketing team assemble pages that all feel different, in a few clicks.

Click any page to view the full design.

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The full Seattle Public Library Foundation homepage design, top to bottom

The full homepage — click to view the whole page.

Where it landed

The marketing team assembles distinctive pages in a few clicks, the site feels far bigger than its budget — and the new stack handles all their infrastructure and traffic for 90% less.